Ritika Anna Kuruvilla
Portrait of Ritika smiling

About me

A UX designer driven to solve real problems.

Designing intuitive and impactful experiences became my craft through experience, dedication, and a drive to solve real problems. I excel at research and analysis, digging deep to uncover challenges and designing thoughtful solutions. My journey has shaped me into a designer who thrives on creating meaningful user interactions.

I'm now based in London and looking for UX design roles where research shapes the product.

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My career break

A new way of seeing users

After my son was born, I took a career break, and during that time my family relocated to London.

I never stopped thinking like a designer. Life with a newborn showed me exactly what it feels like to be a user who is tired, short on time and buried in information. That experience became Bump to Baby, the project that brought me back to UX.

I'm returning with fresh skills, real empathy for overwhelmed users, and a lot of practice at solving problems under pressure.

How I work

01

Align early

Talk to users, stakeholders and the data before touching pixels, so the team agrees on the problem.

02

Define

Turn research into prioritised, evidence-backed insights the team can act on.

03

Design in systems

Build reusable patterns and components, so the product stays consistent as it grows.

04

Test and measure

Put prototypes in front of real people, and check whether they change what users do.

Skills

User research Stakeholder interviews Heuristic evaluation Analytics review Information architecture Design systems Wireframing Prototyping Interaction design

Tools

Figma Axure Justinmind Google Analytics Claude (AI-assisted prototyping)

Beyond design

Still iterating, but with flour

Baking, cooking and making memories, usually for a very honest four-year-old.

A homemade sponge cake topped with cream and fresh berries

Baking

Every bake is a small experiment: follow the method, test, taste, adjust, and try again. It's the same loop I use in design.

A pink pancake shaped like a pig's face

Food and memories for my toughest user

Designing meals and little moments for my son. It's the fastest feedback loop I know.